Privacy and cookies policy

    1. Introduction

    2. We are committed to safeguarding the privacy of our website visitors, service users, individual customers and customer personnel.
    3. This policy applies where we are acting as a data controller with respect to the personal data of such persons; in other words, where we determine the purposes and means of the processing of that personal data.
    4. We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.
    1. The personal data that we collect

    2. In this Section 2 we have set out the general categories of personal data that we process and, in the case of personal data that we did not obtain directly from you, information about the source and specific categories of that data.
    3. We may process data enabling us to get in touch with you (“contact data“). The contact data may include your name, email address and telephone number. The source of the contact data is you.
    4. We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system.
    5. Please do not supply any other person’s personal data to us, unless we prompt you to do so.
    1. Purposes of processing and legal bases

    2. In this Section 3, we have set out the purposes for which we may process personal data and the legal bases of the processing.
    3. Relationships and communications – We may process contact data for the purposes of managing our relationships, communicating with you (excluding communicating for the purposes of direct marketing) by email, SMS, post, telephone, providing support services. The legal basis for this processing is our legitimate interests, namely communications with our website visitors, service users, individual customers and customer personnel, the maintenance of our relationships, enabling the use of our services, and the proper administration of our website, services and business.
    4. Record keeping – We may process your personal data for the purposes of creating and maintaining our databases, back-up copies of our databases and our business records generally. The legal basis for this processing is our legitimate interests, namely ensuring that we have access to all the information we need to properly and efficiently run our business in accordance with this policy.
    1. Providing your personal data to others

    2. Your personal data held in our website database will be stored on the servers of our hosting services providers.
    3. We may disclose [specify personal data category or categories] to our suppliers or subcontractors insofar as reasonably necessary for [specify purposes].
    4. Financial transactions relating to our website and charity are handled by our payment services providers, PayPal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at
    5. In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise, or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
    1. Retaining and deleting personal data

    2. This Section 5 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
    3. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
    4. We will retain your personal data as follows:
      1. contact data will be retained for a minimum period of 2 months following the date of the most recent contact between you and us, and for a maximum period of 2 years following that date; and
      2. usage data will be retained for 2 years following the date of collection.
    5. Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
    1. Security of personal data

    2. We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.
    3. We will store your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.
    4. The following personal data will be stored by us in encrypted form: your name, contact information.
    5. Data relating to your enquiries that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.
    6. You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
    7. You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).
    1. Your rights

    2. In this Section 7, we have listed the rights that you have under data protection law.
    3. Your principal rights under data protection law are:
      1. the right to access – you can ask for copies of your personal data;
      2. the right to rectification – you can ask us to rectify inaccurate personal data and to complete incomplete personal data;
      3. the right to erasure – you can ask us to erase your personal data;
      4. the right to restrict processing – you can ask us to restrict the processing of your personal data;
      5. the right to object to processing – you can object to the processing of your personal data;
      6. the right to data portability – you can ask that we transfer your personal data to another organisation or to you;
      7. the right to complain to a supervisory authority – you can complain about our processing of your personal data; and
      8. the right to withdraw consent – to the extent that the legal basis of our processing of your personal data is consent, you can withdraw that consent.
    4. These rights are subject to certain limitations and exceptions. You can learn more about the rights of data subjects by visiting and
    5. You may exercise any of your rights in relation to your personal data by written notice to us, using the contact details set out below.
    1. Third party websites

    2. Our website includes hyperlinks to, and details of, third party websites.
    3. In general we have no control over, and are not responsible for, the privacy policies and practices of third parties.
    1. Updating information

    2. Please let us know if the personal information that we hold about you needs to be corrected or updated.
    1. About cookies

    2. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
    3. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
    4. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
    1. Cookies that we use

    2. We use cookies for the following purposes:
      1. security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
      2. analysis – we use cookies to help us to analyse the use and performance of our website and services; and
      3. cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.
    1. Cookies used by our service providers

    2. Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
    3. We use Google Analytics. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website. You can find out more about Google’s use of information by visiting and you can review Google’s privacy policy at The relevant cookies are: [identify cookies].
    1. Managing cookies

    2. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
      1. (Chrome);
      2. (Firefox);
      3. (Opera);
      4. (Internet Explorer);
      5. (Safari); and
      6. (Edge).
    3. Blocking all cookies will have a negative impact upon the usability of many websites.
    4. If you block cookies, you will not be able to use all the features on our website.
    1. Cookie preferences

    2. You can manage your preferences relating to the use of cookies on our website by visiting: [URL]
    1. Amendments

    2. We may update this policy from time to time by publishing a new version on our website.
    3. You should check this page occasionally to ensure you are happy with any changes to this policy.
    1. Our details

    2. This website is owned and operated by Memory Lane Care.
    3. Our principal place of business is at Ingots Building,Cemetery Road,Yeadon,Leeds,LS19 7UP.
    4. You can contact us:
      1. by post, to the postal address given above;
      2. using our website contact form;
      3. by telephone, on the contact number published on our website; or
      4. by email, using the email address published on our website.